HOW DO GYMS MAKE MONEY FROM THE MULTISPORT CARD?

How Do Gyms Make Money from the Multisport Card?

How Do Gyms Make Money from the Multisport Card?

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If you've ever used a Multisport Card to enter a gym, you might wonder: how much does the gym actually earn from your visit? The truth is, while the Multisport Card is convenient for users, it’s not always profitable for gym owners.


In this article, we’ll explain how the system works, how gyms earn money through it, and whether it’s a good deal for fitness centers.






What Is the Multisport Card?


The Multisport Card is a popular benefit in Poland and other European countries. Provided by companies like Benefit Systems, it allows employees to access gyms, pools, fitness classes, and wellness centers without paying separately for each one.


Most of the cost is covered by the employer, making it affordable and flexible for users.






Why Gyms Partner with Multisport


Gyms join the Multisport program mainly to:





  • Attract more visitors




  • Increase brand visibility




  • Fill up unused hours with more foot traffic




It’s a good marketing tool, especially for smaller or less-known gyms.






How Gyms Get Paid


Each time a Multisport user checks in, the gym receives a small payment. However, the amount is much lower than the usual drop-in price.





  • Average earnings per visit: 5–10 PLN




  • Typical drop-in fee: 20–30 PLN




Payments are based on contracts between the gym and Multisport. Larger gyms may get slightly better rates, while smaller ones earn less.






A Quick Example:


If a gym gets 1,000 Multisport visits per month and earns 7 PLN per visit, that’s 7,000 PLN in total.


But when you subtract:





  • Rent




  • Staff salaries




  • Utilities




  • Equipment repairs




The actual profit is often very low—sometimes even zero.






What Are the Downsides for Gyms?




  • Low revenue per visitor




  • Increased wear and tear on equipment




  • Higher operating costs (electricity, cleaning, water, etc.)




  • Overcrowding during peak hours




  • Less opportunity to sell extras (like personal training)







Multisport Users vs Regular Members


Multisport users often:





  • Come only for the basic services




  • Avoid spending extra money




  • Visit frequently but pay very little




Regular members usually:





  • Pay full price




  • Are more loyal to one gym




  • Spend more on extras (trainers, products, etc.)







Do Gyms Have a Choice?


Yes. Gyms can:





  • Leave the Multisport program




  • Try to renegotiate better rates




  • Create their own membership plans and loyalty offers




  • Focus on selling premium services or niche training




However, leaving the program might result in fewer visitors, especially if the gym heavily depends on Multisport traffic.






Is Multisport Worth It for Gyms?


It depends. For some gyms, it brings in new people and helps fill the space. For others, it adds cost without much return.


The best approach is to treat Multisport as a way to attract leads—not as the main source of income. Smart gyms focus on converting Multisport users into paying members or upselling extra services.






Final Thoughts


The Multisport Card is great for fitness lovers—but for gyms, it’s a mixed bag. Small payments per visit and high costs can be a challenge.


Gyms must decide if the exposure and traffic are worth the low earnings. With a smart strategy, Multisport can be helpful. But without a plan, it can actually hurt a gym’s bottom line.

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